The rumour mill surrounding Rolex is always churning, and lately, a particularly juicy rumour has been circulating: the discontinuation of a Rolex Pepsi GMT-Master II variant. While Rolex hasn't officially announced any discontinuations, speculation is rife, particularly focusing on the possibility of one of the Pepsi GMT-Master II models with the Jubilee bracelet being phased out. This article will delve into the intricacies of this rumour, exploring the various Pepsi GMT-Master II models, their pricing, and the likelihood of a specific model being discontinued.
The Three Pepsi Variants: A Closer Look
Before we jump into the discontinuation speculation, let's clarify the three main Pepsi GMT-Master II variants currently (or recently) available:
1. Stainless Steel (SS) with Jubilee Bracelet: This is arguably the most popular and sought-after variant. The combination of the iconic Pepsi bezel with the comfortable and elegant Jubilee bracelet makes it a highly desirable timepiece for collectors and enthusiasts alike. Its stainless steel construction makes it relatively accessible compared to the other two variants, although still commanding a significant premium over its retail price in the secondary market.
2. White Gold (WG) with Jubilee Bracelet: This version elevates the Pepsi GMT-Master II to a higher level of luxury. The 18-karat white gold case and bracelet significantly increase the watch's price and exclusivity. It maintains the same Pepsi bezel and Jubilee bracelet as its stainless steel counterpart but boasts a more luxurious feel and a higher level of perceived status.
3. White Gold (WG) with Meteorite Dial and Jubilee Bracelet: This is the rarest and most expensive of the three. The meteorite dial, with its unique and unpredictable pattern formed by Widmanstätten structures, adds an extraordinary element of exclusivity and natural beauty. The combination of white gold, the Pepsi bezel, the Jubilee bracelet, and the meteorite dial makes this a truly exceptional and highly collectible piece.
The Discontinuation Speculation: Why the Meteorite Dial?
The rumour of a Pepsi GMT-Master II discontinuation often points towards the white gold model with the meteorite dial. While pure speculation, the reasoning behind this theory is relatively straightforward:
* Production Complexity and Cost: The meteorite dial is significantly more complex and expensive to produce than a standard dial. Sourcing the meteorite material, cutting and polishing it to the precise specifications required for a Rolex dial, and ensuring consistent quality across production runs is a challenging and costly undertaking. This increased cost directly impacts the final retail price, potentially making it less appealing to Rolex from a purely business perspective.
* Limited Market Demand: While incredibly desirable to collectors, the meteorite dial variant likely has a smaller target market compared to the stainless steel or even the standard white gold Pepsi. The significantly higher price point might restrict potential buyers, leading to lower sales figures compared to other models.
* Strategic Allocation of Resources: Rolex is known for its meticulous production processes and strategic allocation of resources. If Rolex were forced to choose between discontinuing one Pepsi variant, the limited production and higher cost of the meteorite dial model would make it the most logical candidate. They could redirect resources and materials towards the more popular stainless steel or white gold models, maximizing their production and profitability.
* Maintaining Exclusivity (Inversely): While seemingly contradictory, discontinuing the meteorite dial could ironically increase its desirability and value in the long run. Scarcity often drives demand, and the limited availability of a discontinued model could make it even more sought after by collectors, further increasing its value in the secondary market.
Rolex Pepsi Jubilee: Pricing and Market Trends
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